Sales Growth

Ken has enjoyed sales success in every professional career stop which started with the Chicago Bears in 1989—2000, where he served as the team‘s very first full-time marketing executive. Beginning the department as its‘ sole representative in 1989, Ken immediately made an impact by writing a marketing and business plan and while executing all of the team‘s corporate initiatives which included bringing the production and sales of team broadcasts  ‘in house‘.
Under Ken‘s leadership, the team became only the 2nd NFL team to undertake such a comprehensive opportunity to maximize sales and revenue for their televised pre-season games, head coaches a post-game show, a weekly ‘magazine show‘ titled ‘Chicago Bears Weekly‘ and a weekly in-season luncheon series. All programming was broadcast on television deals Ken negotiated with ABC, NBC, CBS, Fox and Comcast Sportsnet. The team also took a portion of their radio broadcasts  ‘in house‘ and packaged this broadcast inventory along with stadium signage, print and promotions with companies such as VISA USA, Coca-Cola, Ford, Nike and Toyota, to name a few. Ken oversaw television and radio broadcast rights negotiations, advertising creative, ad agency reviews, media buying and annual marketing planning. In addition, he developed the first official Bears website (www.chicagobears.com) and was responsible for the sale of all rotational signage at Soldier Field when it was first introduced in 2000. In addition, the Bears became the first NFL team to conduct a  ‘Fan Fest‘ which enjoyed immediate success with over 10,000 fans in attendance and generating six figure income for the organization annually. In all, Ken supervised the Bears generated over $90 million in his 11 years as its‘ public relations and marketing director and followed that with building a similar structural models with the XFL Chicago Enforcers (XFL), the fledgling extreme football league owned by WWE Entertainment and NBC in 2000-01. Following his stint with the XFL, Ken went on to become Director of Business Development at ESPN Radio 1000, where he developed  ‘shoulder programming‘  for the station‘s coverage of the Chicago Bears and Notre Dame football. He sold play-by-play advertising in the Chicago White Sox games, as well as Chicago Bulls basketball, the Chicago Rush, the UIC Flames basketball team and Notre Dame basketball.
Ken received the ABC Radio ‘Sales Excellence Award‘ in 2004-05 after helping the station develop partnerships with Chevy, Toyota, Blue Cross/Blue Shield, Coca Cola and Gatorade, to name a few companies, and ultimately was responsible for generating over $6.5 million of new business to the station in his 4 year tenure which was highlighted by the Chicago White Sox World Series Championship in 2005.
Ken‘s career took an 18-month hiatus from the sports management world in 2007-08 when he joined Power Plate, North America, where he supervised sales of Power Plate products and fitness solutions and became the leading revenue generator in a short period of time before the company moved its‘ headquarters to Irvine, California.
Ken has utilized and implemented a very simple and sound philosophy of sales and accountability and advises companies on how to drive sales. Amongst his areas of expertise include sales systems for internal accountability customer & client service, as well as making sure sponsors receive compelling ROI.