Corporate Branding

 
With over 25 years of business experience which has included not only working for established heritage brands like the Chicago Bears and major league baseball, as well as the Chicago White Sox, Ken has been exposed to the importance, knowledge and necessity of how to brand teams, organizations and products.
Through his work and corporate sales experience and exposure to working with such well known brands as McDonalds, Toyota, Ford, Nike, Blue Cross/Blue Shield, Chevrolet to name a few, Ken has the full breath of branding knowledge and understands the importance and definition of how messaging, activation, interactivity, integrity and dignity play important roles in developing, establishing and maintaining a good brand. While with the Chicago Bears, Ken edited and coauthored the 75-year Anniversary History of the Chicago Bears, a book which sold over 300,000 copies. In addition, he supervised and managed the development of the Chicago Bears web-site (www.chicagobears.com). While at Devine Racing, Ken was responsible for developing the ‘grass roots’ processes of creating, designing and developing the company’s logo and trademarks as well as the company‘s marketing tag line and brand.
Ken’s defines a good web-site as ‘the welcoming mat’ to an organization and reflects, in large part how consumers perceive the brand. He also was responsible for developing Devine Racing’s web-site along with Power Plate, NA, as well as www.arenarush.com (Chicago Rush). Ken‘s expertise in developing, maintaining and creating brand awareness is one of many areas of expertise he can provide in consultancy work and is currently working with many company‘s brand development strategies.